the Business
of Art
Turn your passion for art into your career
Turn your passion for art into your career
Imagine waking up to sold-out collections, a thriving social media presence, and the satisfaction of doing what you love every day. Your art has collectors who seek it, galleries that showcase it, and a price tag that truly honors its value.
Your creativity is no longer just a passion—it’s the foundation of the life you’ve always dreamed of. A life on your own terms, free from the constraints of the traditional 9-to-5, where passion fuels not just your income, but your entire way of being.
This isn’t a fantasy—it’s your future.
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But right now, you might be feeling...
☹ Frustrated by the lack of opportunities to sell your work and wondering how other artists seem to "figure it out" while you’re barely getting by.
☹ Burnt out from trying to balance a 9-to-5 with your dream of being a full-time artist, never feeling like you’re doing enough.
☹ Confused about where to even start building an art career and wishing there was a clear path that actually works for you.
☹ Struggling to find time to focus on your craft because you're overwhelmed with bills and responsibilities.
It doesn’t have to stay this way.
the Business of Art
Introducing a step-by-step program designed to bridge the gap between where you are now and the life you know is possible
We know firsthand how overwhelming it can be to navigate a world that feels built for anything but creativity. When suddenly you have to be not just an artist, but a content creator, marketing expert, brand strategist and business owner.
Our program was designed to empower you with the skills you need to make it in the modern art world.
The Business of Art breaks down the proven strategies and tools that actually work. Whether you’re just starting out or feel stuck in the struggle, we’re here to give you the tools, strategies, and confidence to finally turn your passion into a sustainable, fulfilling career. Your vision deserves more than frustration—it deserves a plan that works.
They did it.
So can you.
The artists leading you through the course started with blank canvases and zero followers. Today, they exhibit globally, command premium prices, and influence the art world—all without attending traditional art school. Now, they’re ready to show you exactly how they did it, step by strategic step.
— Sold out his whole catalog in a matter of just a few weeks
— Consistently lands collaborations with huge brands as a separate income stream
— Showcased his art in one of the biggest art galleries in Mexico City, Berlin and Seoul
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Lees
— Hundred of commissions sold to clients worldwide
— Exhibited huge pieces of work in solo shows in New York and Toronto
— Invited to take part in top global art event - Miami Art Basel
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Buckley
— Secured a sponsorship from a big paint supplier and gets sent regular boxes of supplies
— Worked on exciting brand collaborations to produce jewellery, scarfs and phone cases using her art.
— produced her own solo show in a Brooklyn art gallery
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— Used her years of experience to mentor hundreds of artists to success
— Built a list of exclusive private collectors worldwide focusing on the luxury art market
— Created a balanced and flexible lifestyle allowing her to blend motherhood and her art career
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— Consistently lands collaborations with huge brands as a separate income stream
— Showcased his art in one of the biggest art galleries in Mexico City, Berlin and Seoul
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— Exhibited huge pieces of work in solo shows in New York and Toronto
— Invited to take part in top global art event - Miami Art Basel
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— Worked on exciting brand collaborations to produce jewellery, scarfs and phone cases using her art.
— produced her own solo show in a Brooklyn art gallery
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— Built a list of exclusive private collectors worldwide focusing on the luxury art market
— Created a balanced and flexible lifestyle allowing her to blend motherhood and her art career
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Our Curriculum
Passion can't be taught —
but the rest can.
Business of Art is a step-by-step program designed to give you practical, actionable strategies - not just more theoretical advice that leaves you confused.
If you’re done trying to figure it all out on your own—hoping a viral post, endless networking, or sheer luck will finally make things click—this is for you.
Get an overview of the ARIE Academy journey and set the foundation for your transformation into a professional artist, with clear goals and practical tools.
Dive deep into defining your unique artistic vision and identity to create work that is truly reflective of who you are as an artist.
Get an overview of the ARIE Academy journey and set the foundation for your transformation into a professional artist, with clear goals and practical tools.
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Our Head of Creative Beck walks you through how the course works and how to use your digital workspace.
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ARIE Artist Christine Olmstead introduces you to the key players in the art industry and how it works.
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Christine walk you through the key events, leaders and publications to follow to stay updated.
Learn how to develop a solid business and brand strategy that aligns with your values and sets you on the path to success in the art world.
Dive deep into defining your unique artistic vision and identity to create work that is truly reflective of who you are as an artist.
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Beck walks you through the module and what artistic vision and identity and why its important.
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A visualization to help you understand your goals and definition of success.
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You’ll create a vision board to help solidify your vision for your art career.
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You’ll explore your artistic identity, voice, and values, and how they all come together to make your work recognizable and meaningful.
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Together we’ll write your artist statement to be used later in marketing material.
Explore the importance of branding and how to create a compelling visual identity communicates your artistic message, attracting your ideal audience.
Learn how to develop a solid business and brand strategy that aligns with your values and sets you on the path to success in the art world.
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In this video, our ARIE artist Christine will focus on the crucial step of identifying who your buying audience is.
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In this video, Christine will help those of you who have never sold a piece to create a target audience to sell to.
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Beck will show you step-by-step how she identified her target audience and created a moodboard to visualise this.
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In this video, Christine walks you through the often tricky process of pricing your artwork.
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In this video, we’ll dive deeper into finding a pricing strategy that aligns with both your artistic goals and practical needs addressing positioning, time and size.
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This section will teach you how to keep track of your expenses as a professional artist.
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In this video you’ll set your financial goals which will help you decide how to allocate your time, energy, and resources.
Discover how to build essential marketing assets, from your portfolio to photography, that highlight your work and enhance your brand’s presence.
Understand the key components of creating a professional website that not only showcases your art but also supports your brand and drives business growth.
Explore the importance of branding and how to create a compelling visual identity communicates your artistic message, attracting your ideal audience.
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Our ARIE artist Christine will talk you through what a visual identity is and why it’s important to spend time on.
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Christine will talk you through everything you need to know about creating a logo yourself or hiring a designer to create one for you.
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ARIE’s graphic designer Sofia will walk you through how to create your own logo using canva.
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Sofia will dive into when to use colors in your branding and show you her process.
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Here we’ll choose fonts to complement a logo.
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Together with Sofia you’ll go through the process of testing that all your branding components are cohesive.
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See how to bring your art to life using mock ups which showcase your work in different spaces.
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Sofia will show you how to bring all your branding into a brand deck to refer back to whenever you create new assets.
Master the art of social media to effectively engage with your audience, build your brand, and share your work in an authentic and impactful way.
Discover how to build essential marketing assets, from your portfolio to photography, that highlight your work and enhance your brand’s presence.
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Our ARIE artist Christine will walk you through creating a CV to use on your site or in email outreach.
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Christine will talk you through what to include in your catalog so you can create your own with our downloadable catalog template.
Learn proven strategies for selling your art, including reaching out to potential buyers, collaborating with galleries, and securing commissions.
Understand the key components of creating a professional website that not only showcases your art but also supports your brand and drives business growth.
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Our Head of Creative Beck talks you through why a website is important and how you can make your site align with your career goals.
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In this section we will talk through securing your website domain and matching social media handles.
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In this video Beck will walk you through creating a website matching your branding using Squarespace.
Gain practical knowledge on how to package and ship your artwork safely and professionally, ensuring a seamless customer experience.
Master the art of social media to effectively engage with your audience, build your brand, and share your work in an authentic and impactful way.
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Our ARIE artist Christine takes you through her experience with social media and how to use it to sell your work.
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ARIE Artist Claire talks through her experience in Marketing and what exact strategy she uses to attract the right buyers and brands she wants to work with.
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ARIE Artist Celia walks you through how she built a loyal list of buyers through sharing footage from her studio.
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ARIE Artist Peter talks you through his love of reels and how social media led to his favorite career moments.
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Our Head of Creative Beck talks you through the Instagram algorithm and how to increase visibility and engagement.
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Beck talks you through her favorite platform - Pinterest - and how ARIE got success through pinning.
Develop a long-term plan to sustain and grow your art career, balancing creativity with business acumen for continued success in the industry.
Learn proven strategies for selling your art, including reaching out to potential buyers, collaborating with galleries, and securing commissions.
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In this video our Head of Creative Beck talks you through the big topic of selling your work and how to navigate all the options out there.
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Our ARIE artist Celia talks you through her commissions process step-by-step, how she talks with potential buyers and what to look out for. She also gives you a downloadable contract template to use.
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In this video our ARIE artist Christine will teach you the different platforms available for building your email list, how to start small with your existing contacts, and how to create a schedule that fits your workflow.
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In this video, Christine talks you through reaching out to interior designers and art consultants—two key groups who can be invaluable in getting your artwork into the right spaces.
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Beck talks you through deciding whether online marketplaces such as Saatchi and Etsy are right for you.
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In this video Christine talks you through the elusive process of applying to art shows.
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In this video, our ARIE artist Claire takes us behind the scenes of her solo show Glimmers and how she put it together from ideation to opening night.
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In this video Christine will share her expertise on navigating the world of art fairs, helping you understand if they're the right fit for your art career.
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Gain practical knowledge on how to package and ship your artwork safely and professionally, ensuring a seamless customer experience.
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Our ARIE artist Christine shows you how she packs and sends her smaller artwork once it has sold.
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Christine shows you how her packing and shipping process works depending on the size of the piece sold.
Develop a long-term plan to sustain and grow your art career, balancing creativity with business acumen for continued success in the industry.
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In this video our ARIE artist Christine will talk you through her tips for avoiding burn out and creating a career that works for you.
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Our Head of Creative Beck talks you through what to do if you get to the end of the course and you aren’t seeing the sales you want.
Extra Bonuses
As part of the Business of Art program, you’ll also receive exclusive bonuses designed to give you an extra edge in your art career. These resources and tools are crafted to support your journey and help you achieve even greater success.
Unlock the exclusive course Level Up Your Art Game with Peter, where he shares his top tips and tricks for refining your craft. Learn the lessons he wishes he’d known when he first started, and discover key strategies to elevate your art and present it like a true professional. This course will inspire you to push your boundaries and take your art to new heights.
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When you join, you’ll get access to exclusive Q+As between Head of Creative Beck and ARIE artists, where they share the real highs and lows of their art careers. This special bonus is designed to inspire and ground you with honest, behind-the-scenes insight. It’s a rare look into what it really takes to grow, sell, and stay true to your work.
CURATE YOUR JOURNEY
We designed the Business of Art program to be completely flexible. Whether you have just an hour a week or 10 hours to dedicate, you can fully participate and gain value from the program. All of the material is pre-recorded. This is how you can go through the program:
Want to stay motivated and on track? Follow along with the schedule and move through each module alongside the rest of the ARIE Academy community. Share wins, ask questions, and stay accountable week by week.
Go through the program material at your own pace. All of the material is pre recorded and yours for life.
Life’s not always linear — and neither is creativity. Dip in and out of the schedule when it suits you, and move at your own pace when it doesn’t. Flexibility meets structure, so you can shape the journey your way.
Who this course
is for
You’re passionate about painting, and ready to level up.
Are you living for the weekends, and ready to ask for more from your art practice, and your life? ARIE Academy was created for those ready to commit to their art, and their own potential. No matter where you are in your journey, our program was designed to foster deeper levels of creative confidence. Because we all deserve to thrive.
You’ve started selling your work, and are ready to rocket launch your career.
ARIE Academy was designed to help you bridge the gap between creating great work and actually selling it. So whether you’ve started sharing your work and have yet to make a single sale, or are already on your way to your own success story, our program is full of the real world advice you need to turn your passion into your career.
You Don’t Have to Do This Alone
At ARIE Academy, you’re not just signing up for a course—you’re joining a community of like-minded abstract artists who share your challenges and dreams. Our community gives you a space to connect, share your wins, ask questions, and find encouragement from others on the same path.
But it doesn’t stop there. We’ll also stay in touch with you to provide extra accountability and guidance, making sure you stay on track and keep moving toward your goals.
Building an art career can feel overwhelming, but you don’t have to do it alone.
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WHAT
YOU’ll
GET
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Access
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Lifetime access
You’ll get to keep all of these items for life including access to our supportive community
Our 30-Day Money-Back Guarantee
We get it—investing in yourself can feel like a big step. That’s why we want to make it as risk-free as possible.
We’re confident this course will help you take your art career to the next level, but if it’s not the right fit, we’ve got your back. So go ahead, give it a try—you’ve got nothing to lose!
Become a founding member now
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not your average art teachers
Our faculty of teachers bring their years of experience and wealth of real world art knowledge to their ARIE Academy courses.
Peter-Maximilian
Ronsdorf
Peter-Maximilian Ronsdorf
Berlin-based abstract artist Peter-Maximillian Ronsdof was set to study fashion design before taking social media by storm with his vibrant artwork. Peter shares all his tips and tricks that he wished he knew when he started out, plus his social media secrets that have landed him global solo shows and huge brand collaborations.
Celia Lees
Celia Lees
Celia Lees is one of ARIE’s OG artists. Located in Toronto Celia is self-taught and in just a few years flies between New York, Toronto and LA to showcase her art. She lets you in on how she makes social media work for her and how she manages her clients with set processes and contracts.
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Claire Buckley
Claire Buckley
Brooklyn-based Claire Buckley quit her full time job in marketing to pursue her passion for abstract art full time. She shows you how she puts together solo shows from start to finish plus her social media blueprint she took from the corporate world and applied to her art career.
Christine Olmstead
Christine Olmstead
Longtime artist Christine Olmstead is based in Washington and offers knowledge both from her education in fine art and career in advertising. A mentor to hundreds of artists and with exclusive private collectors worldwide, Christine shares everything you need to know to set you up for success.
Beck Pearson
Beck Pearson
Beck is the Head of Creative at ARIE with a background in branding, PR, and running her own creative agency. Her 360 approach bridges art and business, helping artists build aligned brands and careers with confidence.
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Sofia Coutinho
Sofia Coutinho
Sofia is a graphic designer and creative specialised in helping artists create cohesive, authentic brand identities that elevate their work and connect with their audience.
When you join ARIE Academy, here’s what you can expect to walk away with:
With ARIE Academy, you’ll finally feel like you’re moving forward—creating the art you love and building the life you’ve always dreamed of.
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YOU ASKED. WE ANSWERED.
You’ll learn how to navigate the business side of being an artist. Our modules cover marketing, pricing, building a personal brand, and selling your work online.
The course is a 6.5-month program, broken into modules that you can work through at your own pace. You'll have lifetime access to all course materials, so you can revisit the content as you grow.
Expect to dedicate eight hours each week to the program if you wish to follow along the course with us in the dedicated ARIE Academy community. For those choosing to study at their own pace, it is up to you how quick, or slow, you move through the materials.
This course is designed for busy people like you. You can work through the material at your own pace and on your own schedule. Even if you can only dedicate a few hours a week, you’ll still make significant progress.
ARIE Academy was designed to provide you with the tools and skills you need to create a career out of your passion for art. This journey is personal, and we understand that not everyone will be ready to take the leap and invest. If after 30 days of diving into the program you feel that the content isn’t right for you, contact support@arieacademy.com to request a full refund.
This course is perfect for two types of artists: hobbyists who paint in their spare time and emerging artists who have started selling their work. Whether you're looking to grow your art practice or build a sustainable art business, ARIE Academy will give you the tools to get there.
No prior experience is necessary! Whether you’re just starting out or already selling your work, this course is designed to meet you where you are and help you move forward.
While we welcome painters at any stage in their journey, this course is for artists who are ready to take the leap to becoming full-time, professional artists. If you have developed a body of work with a consistent style or theme, are confident in your skills but unsure about the business side of the art world, or you just can’t stop thinking “it’s time to get my work out there” – this program is for you!
You will have access to the course materials, including the digital workbook, as well as the community for as long as you like.
Yes! You’ll have access to a community of artists and our expert support team. We also offer personalized feedback and live sessions, so you’re never on your own.
Everything you need for ARIE Academy is included in the course fee apart from subscription fees to platforms you might use such as canva (although there is a free plan available) and squarespace.
Simply, choose your plan, and follow the checkout process. You’ll receive a welcome email which will take you through your onboarding process.
Yes, instead of paying full price, you can pay in 6 monthly installments at 99.
Yes, if you decide to pay full price, you save an extra 84.
We’d love to hear from you! Contact support@arieacademy.com and we’ll do the best we can to answer any other questions you may have.
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